Einszett was founded in 1936 in the city of Köln, Germany by Werner Sauer Sr. who believed it was possible to create a better polish than was currently available.
Mr. Sauer stood apart from his competitors based on a simple philosophy that remains until this day: produce a premium quality formula without compromises and offer excellent service. Mr. Sauer named his successful formula einszett (translated as "1Z") based on the number-letter designation assigned to car license plates registered in Köln.
It wasn't too long when the product range had expanded into a complete line of car care products for end-users, professional detailers, paint and body shops, and factory use.
Einszett remains a private firm owned and operated by the Sauer family. The company may have grown since the early days but the philosophy hasn't changed and the company is still a small crafter at heart. While we may be smaller relative to other car care product companies, it remains our advantage allowing us to be innovative and remain focused on the original mission.
As one of only a few remaining manufacturers in the world, our in-house research & development department works with the help of innovative research methods on the constant improvement of our products as well as on the development of new products. The results of this research and development are highly effective formulations. By the aid of modern production technologies and choosing select raw materials we produce brand products on the basis of these formulations. einszett is certified ISO 9001, ISO 14001-2004, and TÜV*. einszett is one of only a handful of car care product manufacturers in the world that can make this claim.