Black WOW was the creation of detailer Richard Lin, who was unhappy with the performance of trim dressings when applied to his beloved Mini Cooper. Together with his father, a well respected chemist, they created a dressing that is extremely long lasting and has a remarkably dark look to it. The name seemed natural: Black WOW. Black WOW is not a dye, but a super powerful dressing that restores trim and gives it a natural, rich finish. Any vehicle with dark trim will benefit from Black WOW's incredible performance.